Bose Ultra Open Earbuds Instructional Carton Artwork
Project focus
Clearly demonstrate proper donning and product controls for a new product form factor during first-time setup.
Challenges
The new product form factor required extra reinforcement about how to wear.
The volume control gesture was more complex than that of previous Bose earbuds. It also had to be explained wordlessly since there was a single carton for all markets.
Solutions
Worked with the project illustrator, UX designer, and packaging designer to propose and vet changes to the controls diagram and donning image over four iterative user studies.
Ultimately, 92% of users tested were able to don the product successfully and at least 83% were able to identify and perform all gestures successfully.
